To Mix or not to Mix

We all know what cognac is. We also know how expensive the bleeding stuff is. and as it is so expensive, we are quiet unlikely to mix the stuff because to do so as it just ruins the consistency of the liquor. Well according to Mr.Henessey, of the makers of the World's best Cognac, they don't mind if "the young and affluent to dilute his luxury eau-de-vie.". Well naturally they don't mind, sales are sales I guess, but surely principle should count for something! *sigh*

---------------------------------

Cut your cognac with Coke, mix it with juice or water: the spirit long regarded as a gentlemen's club drink is reinventing itself as a cocktail.

Expert sommeliers may pale at the idea of mixing such a rich, expensive spirit with anything but ice, but Maurice Hennessy, 8th generation descendant of the renowned cognac house, is happy for the young and affluent to dilute his luxury eau-de-vie.

"Truffles are expensive but they are rarely consumed on their own," Hennessy told Reuters during a recent visit to Singapore to promote the brand in Asia.

"And drinks have fashions too. Hennessy and Coke were consumed in Cuba in the Second World War era and in the 17th century, cognac was consumed as a long drink, mixed with water," he said.

The distiller is part of LVMH Moet Hennessy Louis Vuitton, the world's largest luxury goods group.
The cognac is popular in Asia, and especially China which the firm said was poised to overtake the United States as its biggest market by year-end.
Hennessy said the distiller was promoting cognac to young, affluent Asians who were keen on all things luxury.
"We want people who like designer clothes, beautiful cars, go to the best clubs and drink the best drinks," he added.Hennessy markets a rare, $400 a glass cognac called Ellipse and is planning to launch another limited edition blend soon.
And if you're wondering what food goes best with your cognac, try chocolate, Hennessy said.
Source: http://www.stuff.co.nz/4232642a7773.html