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Matters of size slows hoons across Tasman By IAN STEWARD - The Press Tuesday, 16 October 2007
Kiwi car hoons will not be insulted about the size of their "gearsticks" despite the tactic proving a huge success across the Tasman.
The New South Wales campaign implies young men who speed do so to compensate for having small penises.
A recent survey shows the campaign is one of the state's most successful anti-speeding efforts.
Land Transport advertising manager Paul Graham said New Zealand would not be following suit, however, with testing of the concept "not going down well here".
The "Speeding – No-one thinks big of you" ads show boy racers peeling off from traffic lights and other dangerous behaviour while pretty girls raise crooked pinkie fingers and exchange knowing looks.
A survey commissioned on the campaign showed 76 per cent of people thought the ads increased awareness about the problem and 61 per cent of young males believed the campaign had made them think about their driving behaviour.
The Australian Advertising Standards Bureau has received complaints that the ads demean men with small penises, but NSW Roads Minister Eric Roozendaal said the campaign was "about saving lives – not pride".
"If it dents a few egos but helps save a life, then it's worth it. Wiggling your pinkie has cut through to that crucial age group of young drivers. They're using it as a way to slow their mates down and stop them acting recklessly on our roads."
Roozendaal said the ads were a "calculated break from the tradition of crash and shock images", to which research indicated young people were becoming desensitised.
Auckland University psychologist Dr Niki Harre, who has researched road safety campaigns, said: "Making dangerous driving completely unglamorous is what we need to do. When the concept becomes embedded in the culture – that's when something takes off."
Graham said New Zealand had tested similar concepts, including trying to find a "symbol" that youth might take up to prevent speeding, but the ideas were not received well.
"We're not quite where they are in Sydney. Give us another few years."
New Zealand was screening three speeding ads that targeted different sectors of society.
Source: http://www.stuff.co.nz/4238841a4560.html
Kiwi car hoons will not be insulted about the size of their "gearsticks" despite the tactic proving a huge success across the Tasman.
The New South Wales campaign implies young men who speed do so to compensate for having small penises.
A recent survey shows the campaign is one of the state's most successful anti-speeding efforts.
Land Transport advertising manager Paul Graham said New Zealand would not be following suit, however, with testing of the concept "not going down well here".
The "Speeding – No-one thinks big of you" ads show boy racers peeling off from traffic lights and other dangerous behaviour while pretty girls raise crooked pinkie fingers and exchange knowing looks.
A survey commissioned on the campaign showed 76 per cent of people thought the ads increased awareness about the problem and 61 per cent of young males believed the campaign had made them think about their driving behaviour.
The Australian Advertising Standards Bureau has received complaints that the ads demean men with small penises, but NSW Roads Minister Eric Roozendaal said the campaign was "about saving lives – not pride".
"If it dents a few egos but helps save a life, then it's worth it. Wiggling your pinkie has cut through to that crucial age group of young drivers. They're using it as a way to slow their mates down and stop them acting recklessly on our roads."
Roozendaal said the ads were a "calculated break from the tradition of crash and shock images", to which research indicated young people were becoming desensitised.
Auckland University psychologist Dr Niki Harre, who has researched road safety campaigns, said: "Making dangerous driving completely unglamorous is what we need to do. When the concept becomes embedded in the culture – that's when something takes off."
Graham said New Zealand had tested similar concepts, including trying to find a "symbol" that youth might take up to prevent speeding, but the ideas were not received well.
"We're not quite where they are in Sydney. Give us another few years."
New Zealand was screening three speeding ads that targeted different sectors of society.
Source: http://www.stuff.co.nz/4238841a4560.html
Labels: driving, Kiwi, New Zealand, speeding
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